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Here are a few of our favorite books and resources we highly recommend:

Marketing & Marketing Communications
Strategic Partnerships & Alliances
Business Development & Networking
Business Leadership
Other Books We Recommend


Marketing & Marketing Communications Books

Madison & Vine Why the entertainment & Advertising industries must converge to survive.
By Scott Donaton
A must read for anyone who wants to get an overview of Branded Entertainment and where things may be heading…

They Say they want a Revolution What marketers need to know as consumers take control.
By Paul Matthaeus
An insightful compilation of articles which outline how the consumer has taken control of when, where, and how they retrieve information relevant to their purchasing decisions…and how marketers are beginning to come to grips with the new world order.

Marketing Outrageously How to Increase Your Revenue by Staggering Amounts!
By Jon Spoelstra
From the author of Ice to Eskimos; this book is a fun read. The author knows his marketing stuff.

Social Marketing Improving the Quality of Life
By Phillip Kotler, Ned Roberto and Nancy Lee
A wonderful primer on social marketing—key concepts, case histories and step-by-step blueprints for creating and implementing social marketing plans.

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
By Phillip Kotler and Nancy Lee
The authors explain why charity is both good public relations and good for business. The book outlines how companies should choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. The book provides all the best practices and cutting-edge ideas that businesses need to maximize their contributions to social causes and do the most good.

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Strategic Partnerships/Alliances Books

Navigating the Partnership Maze — Creating Alliances that Work
By Sarah Gerdes
This book should be required reading for any organization (large or small) contemplating a strategic partnership or alliance.

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Business Development Books

Never Eat Alone; and Other Secrets to Success, One Relationship at a Time
By Keith Ferrazzi with Tahl Raz
The book outlines how to become a world-class networker: building a lifelong community of colleagues, contacts, friends, and mentors.

What your clients won’t tell you; and your managers don’t know
By John Gamble
One of the nation’s leading client retention consultant shares insights on how to build strong client relationships from day one... by managing expectations.

Networking with the Affluent
By Dr. Thomas J. Stanley
From the author of the Millionaire Next Door…a must read for non-profit development directors and entrepreneurs interested in working with Angel Investors.

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Leadership Books

Lessons from the Top the Search for America’s Best Business Leaders
By Thomas J. Neff & James M. Citrin
This book is for anyone looking for the patterns of success, both in and out of business. The authors profile top US business leaders and their 10 common traits (passion, intelligence, communication skill, high energy, controlled ego, inner peace, a defining background, strong family life, positive attitude, and a focus on "doing the right things right").

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Other Books we recommend

The Tipping Point How Little Things Can Make a Big Difference
By Malcolm Gladwell
This wildly acclaimed best seller explores and illuminates the tipping point phenomenon: that magic moment when an idea, trend or social behavior crosses a threshold, tips and spreads like wildfire. This book has already changed the way people throughout the world think about selling products and disseminating ideas.

Blink The Power of Thinking Without Thinking
By Malcolm Gladwell
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. The best-selling author of The Tipping Point advocates for snap judgments and mind reading with a gift for translating research into exquisite storytelling.

What Color is your Parachute?
By Richard Nelson Bolles
The 2005 edition of the quintessential job-search bible. One of the best selling books on career planning ever written.

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